“Do you think about the potential for spreadability in your everyday composing, and if so, how?”
I guess it depends on the outlet that I'm using for my compositions. Let's take Twitter and Instagram versus a personal journal. I don't actively think to myself, "Hey, I have to make this relatable and interesting so people will retweet or favorite my tweets," but I suppose subconsciously, I want my Twitter to be shared to other people and seen by lots of people, but also, I liked to think of my aesthetic appearance on my Instagram or Twitter and how others would see my page if they were to find it, and then they would possibly want to share it or even try to replicate it. I am very aware of my audience, as my pages are both on public outlets on the internet, so not only can lots of people view my posts and pictures, there's the large possibility that those posts and pictures will exist on the internet forever. On Facebook, it's impossible to scroll through my feed without running into dozens of clickbait articles, quizzes, and links. The authors of these clickbait articles have the spreadability factor down like a professional. They make the title catchy and noticeable, usually using current events or interesting topics.
When I'm journaling or writing in a personal diary, I know that (hopefully) no one else is seeing my writings, that my audience is only me, and I don't have that subconscious need to be relatable or spreadable. It's my thoughts, unfiltered and unedited since I don't assume that anyone else will be viewing it. My journaling is usually just a creative outlet that I write out ideas or thoughts without form or, often, eloquence. When I'm writing to, say, a professor in a project proposal, I suppose in a way I'm trying to sell myself and my ideas to the professor and therefore want it to seem like a good idea, but I also know that only my professor is going to be the audience, and I don't have to make it a topic that can be engaging for the whole population of the class.
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